Pay Per Click

PPC Campaign Management different, and can be wholly independent from Search Engine Optimization (SEO).  Yet,  optimal results can only be achieved when both SEO and PPC campaigns are working together, complimenting each others efforts.  Only then can the driving factors of search engines be taken full advantage of.  The two, SEO and PPC, represent a multi-armed approach to Search Engine Marketing (SEM).

What is PPC?

PPC, or pay-per-click,  is an internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keywords relevant to their target market. Content sites often charge a fixed price per click rather than using a bidding system.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content.  Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages or anywhere a web developer chooses on a content site.

Thus campaigns can also be planned for content sites. Adword groups are created and usually campaigns are conducted for limited time frame depending upon the budget plan.

 

We take the guesswork out of PPC, and make your ads profitable

Google, Yahoo, and Bing are crucial in driving highly targeted traffic to your website.  Unlike the gradual results delivered by SEO, an effective paid search strategy can start delivering traffic to your site immediately while delivering customized ad copy and landing pages to improve conversions.

Picstar will work with you to determine the most effective and appropriate paid search marketing strategies, walking you through budget recommendations, campaign and ad group architecture, keyword research, text ad development, A/B testing, landing page optimization, competitor analysis and bid and position management.  Picstar’s PPC team is highly experienced and understands that no two businesses are alike. Development of campaigns must be customized according to the goals of each client and readily integrated with their SEO or social media marketing strategy.

Reporting for campaigns will involve automated weekly snapshots and monthly in-depth reports that detail key metrics. These reports show continuing performance, growth, ROI and highlights.  Reports can also be generated on-demand when needed, allow for spot analysis and decision making. The standard report format show as a comprehensive overview of basic ROI metrics such as conversion rate, ROI and CPC and they will be planned depending upon the targeted geographic location.

Further details such as channel performance (Yahoo/Google/Bing) and actual keyword performance data are also given to provide comprehensive coverage of the campaign performance in the requested time period.  Further details, such as click-path, negative keywords, ad copy quality and regional analysis are available as well.Pay per click has the best tracking capability of any form of marketing today. With our integrated reporting system, you can see information for all the major search engine PPC programs, track where your visitors are coming from,  what they do once they get to your site, and which visits convert into actual sales. The more data, the more successful and efficient your pay-per-click campaign.

 

Pay Per Click Management

PPC is a simple idea, but the difficultly is in its execution.  A successful campaign requires constant keyword management, keyword selection, ad placement and scheduling, bid management, and more. If not done correctly, advertisers waste thousands a month, with little to no results.  Leave the headaches of pay-per-click management to Picstar.  We take the guesswork out of PPC so you can focus on what really matters – running your business.

  • We have experience in Pay Per Click management and can help you with Google, Yahoo and Bing
  • We do testing of ad text and landing pages to optimize your Google AdWords and Yahoo Search Marketing plans
  • We manage your pay per click accounts closely and dispute any fraudulent activity and provide guidelines for your own employees clicking the Adwords.

Whether you’re a local retailer or a national advertiser, we will create and implement a successful pay per click campaign for your business. It won’t be long before the customers are knocking at your door!.