Social media marketing. How important is it?

What is social media marketing (SMM)? Social media marketing is the process of using social media channels to gain brand and product awareness by engaging its customers.  Social media itself a general term for sites that may provide different social actions. For instance, Twitter is a social site designed to let people share short, bit sized micro-messages with others, while Facebook, acts as a network, a social networking to be precise, that allows sharing updates, photos, joining events and a variety of other activities Social media marketing programs usually focus on efforts to create content that attracts the attention of the users. They will encourage readers to share the content within their social networks. As promotional adverts spreads from user to user, it begins to resonate through the channels because it’s origin appears to come from a trusted source as opposed to the brand or company itself. These channels become influencers; credible friends and/or sources of reviews and information. Social media has become a platform that is easily accessible to anyone with internet access.  And unlike traditional forms of marketing,  social media is relatively inexpensive to implement into full marketing campaigns. Social media often feeds into the discovery of new content such as news stories, and “discovering new content” is a search activity. Social media can also help build links. Successful social media marketing campaign will result in thousands of new inbound links to your site. Inbound links are important things that influence the rankings of your site. Social media can be a great way to improve your rankings.The vital thing about this is that the majority of the links that come from a social media marketing campaign are natural links. They are not reciprocated, bought, or put a request for approving links. Using social media websites for reputation management Lots of social media sites, especially the more popular ones, rank very well within the search engines. This can make positive impact when it comes to manage your reputation. On one hand, it is very easy to control the first page of results by leveraging these sites. You can make people discuss about your company or site positively on Digg, MySpace, Yelp or YouTube, and you might end up with listings that show up on the first page of search engine results for your company name, along with your own...

read more

Get Quality Directory Submission Services

                           There are 2 types of submissions that are widely used for off page optimization to provide the links. One is directory for websites and that includes posting the home page link in the high PR ranking directory. it has to be posted in right category and sub category If are using manual submissions it will take time to submit the websites. If you are using automated submissions using tools you can submit to 500 directories or more with a click .directories accept manual submissions as they have problems if the tools are used so they set up captcha tools to identify whether it is submitted manually. It will take several weeks for the directories to accept the submissions in the case of free directory submissions. If search engines find out the usage of tools they can altogether ban the website. Manual submissions are accepted by the directories and we have to wait till the listing is approved. You must put time and effort before you start to get result. Writing such unique and informative article takes time. You need lot of research and effort. Back links could not be that effective.   Business directory submission Business directory listing includes yellow pages that include paid and free listing. Most of the business directories will have   featured listing and regular listing. Featured listing will carry ads or banners that are paid listings. Free listing take lot of time.   Local directory submission Local business directory services will help get your company noticed by the millions of people searching online. These services take your company’s information and add it to sites like Google Maps, Yahoo Local and hundreds of other sites.   Many local business directory services provide SEO (search engine optimization) tools which will help improve your ranking on search engines like Google, Yahoo and Bing. Along with side-by-side comparisons, you will also find articles on local business directory services to help get your company recognized online.   Niche directory submission This gives your company credibility because search engines know that someone is taking the time to add your information rather than just having an automated program do it. These best local business listing services will also provide reports, helpful tools and other information to help the process. The main goal for local business directory services is to make your company show up as the first search result no matter where your information is listed. Some companies will even go the extra mile and create blogs, make videos and even use their Face book and other social sites to promote your company.   We analyze the following factors before we take up the submission process. •             Is it ranking in the SERPs? •             Do they sell direct links? •             Redirected links are not good •             How frequently is their site crawled? •             Quality ratio •             Do they categorize sites properly, are they selling links •             What is the ad ratio? •             Are the listings paid doest the look like it aims to serve end users? Whether it exists to get ad sense ads or affiliate ads indexed •             Broken links or URLs that haven acquired by spammers •             Does it have unique content? Many small niche directories can drive decent traffic as they are specific about the category and bring the targeted traffic. In Picstarllc we check the possibilities and ensure that only quality link building work is done. We have achieved good ranking for our clientele’s websites through directory submission coupled with other forms of search engine...

read more

Social Media Marketing for New Booms

Social media marketing programs usually focus on efforts to create content that attracts attention of the users. They will encourage readers to share the content within their social networks. A corporate message spreads from user to user and possibly resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. The users become opinion leaders and people are ready to take it when they get opinion from their group members. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations creates brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing refers to the process of gaining traffic or attention through social media sites.   Social media itself a general term for sites that may provide different social actions. For instance, Twitter is a social site designed to let people share short messages with others. Facebook, in contrast is a full-blown social networking site that allows sharing updates, photos, joining events and a variety of other activities. Social media often feeds into the discovery of new content such as news stories, and “discovering new content” is a search activity. Social media can also help build links. Successful social media marketing campaign will result in thousands of new inbound links to your site. Inbound links are important things that influence the rankings of your site. Social media can be a great way to improve your rankings.The vital thing about this is that the majority of the links that come from a social media marketing campaign are natural links. They are not reciprocated, bought, or put a request for approving links.   Using social media websites for reputation management Lots of social media sites, especially the more popular ones, rank very well within the search engines. This can make positive impact when it comes to manage your reputation. On one hand, it is very easy to control the first page of results by leveraging these sites. You can make people discuss about your company or site positively on Digg, MySpace, Yelp or YouTube, and you might end up with  listings that show up on the first page of search engine results for your company name, along with your own site.   Ranking pages on social media websites When Search engine optimization specialists face issues in getting ranking for a website they go for social media.  Consider trying to rank a page on a social media site instead. These social media sites rank extremely well on the search engines. Their domains are powerful and with a few links to an internal page, it has a great shot of ranking, even for competitive keywords.   So if you’re launching a brand new site and we are aware that it’s going to take some time before it ranks, Picstarllc’s  internet marketing team will upload some videos to YouTube or creating a MySpace profile and building a few good links to it.  Search engines get your website ranked.  It is also important that you should be aware of the impact that it can cause to your reputation and we will manage that effectively. Social media websites in turn support SEO efforts. Many people also perform searches at social media sites to find social media content....

read more

Catchy Logo Designing for your Success

             In today’s highly competitive marketplace, having a great logo design is a key way for establishing yourself as a unique brand. Therefore, effective logo designs should be powerful and eye-catching while being simple. Let the professionals at Pixstarllc provide a custom logo design package giving you a wide range of genuine and unique logo templates to match your brand.   Company Logos A professional logo design helps the users to remember your company or organization. Our design projects to make certain you get a variety of style to choose from. We follow these principles such as exceptional Quality: You can visit our Logo Design Portfolio. We offer multitude of samples so that you can understand our capacity. We have talented in-house Graphic Designers. We will be able to provide variety as 5-6 designers working on every design project. We will offer you 7 Logo Design concepts to choose. You can choose anyone from this within 2 Business Days.   Business Cards and Stationery Design Allow our talented designers to provide you with an array of stunning logos for your stationery and business cards. Whether you are seeking superior 3D logos, or prefer a toned down traditional logo concept, we promise our clients  good customer support along with an easy process of managing your project we will fulfill your business logo and stationery design needs.   Customized Logos and Designs In addition to our large collection of pre-designed logo templates, our designing team has the expertise and ability to modify your template including layout, web fonts, and design structure. Purchasing from our extensive catalog is simple and secure.   You can just check our competitive pricing with other logo designing companies. We do not have hidden Charges. This is the affordable cost that you pay to get a good logo for your business or institution. There are no hidden charges for revisions. Your satisfaction remains our ultimate goal. We will revise the Logo until you are satisfied.   Your logo convey a clear and convincing message to a corporate title, logo (logotype and/or logogram). There will be supporting devices commonly assembled within a set of guidelines. These guidelines  will govern how the identity could be applied .They confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity.    Logo is preferably made in graphic design. This can be used in all the company’s products, such as letterhead banners and packages and all marketing materials. This logo is used in the business stationery and communication. Newsletter design, e-catalogue design,  PDF brochure business card, are essential to highlight your brand. Picstarllc has skilled and creative designers who can create excellent logo designs and we are the preferred choice among graphic designers in Walnut, California....

read more

SLOMO: THE SECRET FUEL OF SOCIAL MEDIA

SloMo is not to be confused with the currently very hot SoLoMo acronym So this past week during a social event in Marrakech, I met the charming “Michelle Adams” and a – by his own account – photographer, British, living in New York, that drinks tea fellow by the name of Patrick Cline, aka @PatrickCline. Within the time constraints of the event – a photo shoot at @Peacockpavilion for @lonnyMag – and during the rare breaks, we exchanged busines cards and the traditional social platitudes. Although it is still some people’s reality today – and this post is really for them. Let us now imagine this encounter happening in a world without the social networks we know today.  With good enough reasons, that encounter may be followed up by an email exchange or two.  Email, being the reflected and daunting communication medium we know: Can’t write too much to stay relevant, must take the time to read to stay polite; this could have gone one of two possible directions: a one-way street, where the exchange dwindles and dies a mutual spark of interest about photography, interior design or social media; giving way to sustained email communication over time…meeehhh not very likely The reason for this all or nothing situation, is that we have managed to speed up just about everything in our lives; but despite speed-dates, and speed-interviews, there’s still one thing that necessitates time and it is the building of human relationships.  Email communication is ill suited for that and wanting to rush any human relationship into strengthening is like wanting to make a cheese souffle in a microwave. Fortunately, in today’s world, there’s a third possible direction. @Michelle_Adams, @PatrickCline_ and myself, we are all using twitter, instagram and probably 3 or 4 other networks.  What is now available to all is the ability to consume, share, transform, leverage, comment on or choose to ignore without much consequences, each others social updates.  Tweet by tweet, picture by picture, bit by bit, their on own terms and schedules. It is then like stretching and slowing down time.  Where you once had the choice between as=it-happens-live-no-rehearsing and reflected-daunting-blow-by-blow communication means; we now have an a-la-carte, always-on, on our terms opportunities to communicate, connect and create new relationships. The most blatant example of this I’ve seen so far is in the field of education.  How Twitter is used in large amphitheaters to all together engage all students even the shiest and open up opportunities for the conversation about the particular course to continue well beyond an hour or two of teacher lecturing.  Opportunities also for a new kind of relationships between teachers and students and between students themselves Did you have SloMo experiences on social networks? Care to...

read more